There are so many ways to communicate – advertising, direct mail, promotional material, public relations, websites, email and so on. And don’t forget all the different social media out there. We are now well beyond the 57-channel universe. So how do you choose? The key is finding the right way to reach your particular audience.
Think about what you want to accomplish – are you looking to build brand awareness, generate sales leads, or communicate to existing customers? Then consider the best way to reach these particular people. It is important to know your audience and use the right tools to connect with them and the right language to get them to listen. Also, be sure to give them a way to connect back to you. After all, that’s the point, right? You want people to call you when they are looking for whatever you provide.
For maximum value, all these different activities go together in an integrated plan that focuses on particular objectives and helps you accomplish your goals.
Do you need help reaching out to the audiences that are important to you?
We can help you…
- Develop your brand, messaging and style
- Create communications action plans to target specific audiences
- Find the right mix of communications and marketing activities to accomplish your goals
- Manage execution of marketing and communications programs and plans
- Write compelling content that connects with the right audience
- Execute a full range of tactics such as advertising, e-mail and direct mail, product collateral and other promotional materials, website architecture and online content, special events, sponsorship, public relations, social media and video
Real World Marketing 