New Year’s resolutions are often doomed to fail. We set big lofty goals for the year, but have a hard time reaching them because they are so grandiose. Regardless of the time of year, setting goals can help you accomplish the objectives you want to achieve. Creating a plan to achieve those goals will help […]

A company’s name is important. It should explain what the company does and set the tone for the type of company it is. The name will create an expectation in the customer, not only regarding what products or services it offers, but also the attitude or personality of the company and its employees. Your name […]

Welcome to the Real World Marketing blog. We are a boutique marketing agency that works with small businesses and non-profits to develop strategies and action plans to connect and engage with their key audiences. Our goal is to help these unique organizations: develop communications and marketing strategies that target the right audience, create and execute […]