LISA MORRISON, PRINCIPAL
I started Real World Marketing because I wanted to help entrepreneurs, small businesses and non-profits with their marketing efforts. I wanted to create a unique communications agency focused on helping these unique organizations be more successful.
Successful marketing is not fairy dust; it isn’t magical and it doesn’t have to be complicated. We look for straightforward ways to accomplish your objectives.
We’re in this together. You know where you want to go and our job to help you get there. Together, our collaborative partnership will enable you to achieve your goals.
I am passionate about helping organizations be successful. So let’s connect and talk about how Real World Marketing can help you.
MY BACKGROUND
I have more than 15 years’ experience working with large and small organizations to solve business and marketing challenges. My career journey has taken me many places – I have worked in both Canada and the US for many types of organizations, including local retailers, national non-profits and international technology companies. Some highlights of my career include:
- Creating and executing marketing, communications and branding strategies as Director of Marketing at US Eventing Association – which included website design and content, e-newsletters, videos, public relations and sponsorship.
- Managing industry marketing programs focused on lead generation and sales enablement at three of Canada’s largest software companies (Fulcrum Technologies, JetForm and Cognos) – incorporating direct mail, advertising, events and online content.
- Working with several specialty retailers to develop marketing strategies to build brand awareness, increase customer reach and drive traffic to website and retail stores – through online content, email, advertising and social media.
- Serving on the board of a non-profit, Outdoor Industries Women’s Coalition, where I led development and execution of marketing plans, aimed at recruiting and retaining members and sponsors, and provided strategic direction on long-term organizational plans.
In addition, I have run my own photography business, HoofPrints Photography, for more years than I care to count. I photograph horses all over the world and have attended many major competitions, including the Olympics. My work has been used in advertising and published in a variety of magazines and online publications.
Outside of work, I love getting outdoors, whether it is hiking the local hills, skiing badly or snowshoeing with my dog. And I am still hooked on horses and ride whenever I get the chance.
Want to know more about me? Take a look at my LinkedIn profile for a more detailed CV.
Real World Marketing 